Through the TOMS Animal Initiative, TOMS partners with select non-profit animal conservation organisations to drive awareness and funding for global animal protection. Wild Animal Encounters Foundation, the charity started by Nat Geo Wild’s Ben Britton, was chosen due to their similar values to TOMS and a shared passion and dedication to wildlife conservation.
The partnership will help protect remaining big cat populations, with proceeds from sales going directly to Wild Animal Encounters Foundation and their conservation partners such as the Northern Tuli Predator Project to assist with their efforts to conserve wild lion populations. It will also benefit communities around the world through TOMS One for One® initiative where for every pair of shoes sold, TOMS will donate another pair to a child in need. One for One®.
TOMS Chief Animal Lover Heather Mycoskie was inspired to start the TOMS Animal Initiative when she learned that wild lions are at risk of becoming extinct.
The first TOMS Animal Initiative collection, Virunga, supports Virunga National Park’s initiative to save mountain gorillas in the Democratic Republic of the Congo. The second collection saw TOMS in partnership with the Clinton Foundation and Wildlife Conservation Society to protect African elephants that are being killed by poachers at unprecedented rates for their ivory tusks.
When you buy a pair of TOMS Big Cats shoes through the Wild Animal Encounters Foundation, it will support our conservation work with big cats all over the world, ranging from lions and leopards in Botswana, to our school educational programs here in Sydney.
The collections are available in styles for men, women and children.
The Wild Animal Encounters Foundation is excited to be partnering with TOMS, with this only marking the beginning of an ongoing relationship between the two like-minded organisations.